Strategic Content Marketing / Dan Farkas

Public ISBD Titre : Strategic Content Marketing : creating effective content in practice Type de document : texte imprimé Auteurs : Dan Farkas, Auteur ; Rebecca Geier, Auteur Editeur : New York : Routledge Année de publication : 2024 Importance : 272 P Format : 24 cm ISBN/ISSN/EAN : 978-1-03-243848-1 Langues : Anglais (eng) Langues originales : Anglais (eng) Index. décimale : 658 Résumé : content marketing myths new product development and positioning and its role in content marketing buyer personas and their role in content marketing content marketing planning and intergrated marketing communications creating persuasive content * CONTENT DELIVERY earned media its rolein content marketing owned media (part1)-websites,blogs,and branded publications owned media (part1)- podcasts,videos, and webinars and their role in content marketing product collateral and its role in content marketing two common B2B content marketiong types:white papers and case studies * CONTENT MARKETING MEASUREMENT , THE ROLE OF AL , AND CAREER OUTLOOK measurement and evaluation in content marketing the future of conetnt marketing Strategic Content Marketing : creating effective content in practice [texte imprimé] / Dan Farkas, Auteur ; Rebecca Geier, Auteur . - New York : Routledge, 2024 . - 272 P ; 24 cm. ISBN : 978-1-03-243848-1 Langues : Anglais (eng) Langues originales : Anglais (eng) Index. décimale : 658 Résumé : content marketing myths new product development and positioning and its role in content marketing buyer personas and their role in content marketing content marketing planning and intergrated marketing communications creating persuasive content * CONTENT DELIVERY earned media its rolein content marketing owned media (part1)-websites,blogs,and branded publications owned media (part1)- podcasts,videos, and webinars and their role in content marketing product collateral and its role in content marketing two common B2B content marketiong types:white papers and case studies * CONTENT MARKETING MEASUREMENT , THE ROLE OF AL , AND CAREER OUTLOOK measurement and evaluation in content marketing the future of conetnt marketing

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