| Titre : |
Consumer Behaviour and Analytics |
| Type de document : |
texte imprimé |
| Auteurs : |
Andrew Smith, Auteur |
| Editeur : |
New York : Routledge |
| Année de publication : |
2024 |
| Importance : |
213 P |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-1-03-238834-2 |
| Langues : |
Anglais (eng) Langues originales : Anglais (eng) |
| Mots-clés : |
consumer /analytics |
| Index. décimale : |
658 |
| Résumé : |
- An introduction to consumer analytics
- Purchase insight and the anatomy of transactions
- Web and social activity
- Extant research ,decision -making and exogenous congnition
- Elemental features of consumer choice :needs ,economics,deliberation and impulse
- Perceptual and comu,icative features of consumer choice
- Individual and social features of consumption
- Knowledge -driven marketing and the modular adaptive dynamic schematic |
| En ligne : |
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.amazon.fr%2FDesign-Strateg [...] |
Consumer Behaviour and Analytics [texte imprimé] / Andrew Smith, Auteur . - New York : Routledge, 2024 . - 213 P ; 24 cm. ISBN : 978-1-03-238834-2 Langues : Anglais ( eng) Langues originales : Anglais ( eng)
| Mots-clés : |
consumer /analytics |
| Index. décimale : |
658 |
| Résumé : |
- An introduction to consumer analytics
- Purchase insight and the anatomy of transactions
- Web and social activity
- Extant research ,decision -making and exogenous congnition
- Elemental features of consumer choice :needs ,economics,deliberation and impulse
- Perceptual and comu,icative features of consumer choice
- Individual and social features of consumption
- Knowledge -driven marketing and the modular adaptive dynamic schematic |
| En ligne : |
https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.amazon.fr%2FDesign-Strateg [...] |
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