| Titre : |
Strategic Content Marketing : creating effective content in practice |
| Type de document : |
texte imprimé |
| Auteurs : |
Dan Farkas, Auteur ; Rebecca Geier, Auteur |
| Editeur : |
New York : Routledge |
| Année de publication : |
2024 |
| Importance : |
272 P |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-1-03-243848-1 |
| Langues : |
Anglais (eng) Langues originales : Anglais (eng) |
| Index. décimale : |
658 |
| Résumé : |
content marketing myths
new product development and positioning and its role in content marketing
buyer personas and their role in content marketing
content marketing planning and intergrated marketing communications
creating persuasive content
* CONTENT DELIVERY
earned media its rolein content marketing
owned media (part1)-websites,blogs,and branded publications
owned media (part1)- podcasts,videos, and webinars and their role in content marketing
product collateral and its role in content marketing
two common B2B content marketiong types:white papers and case studies
* CONTENT MARKETING MEASUREMENT , THE ROLE OF AL , AND CAREER OUTLOOK
measurement and evaluation in content marketing
the future of conetnt marketing
|
Strategic Content Marketing : creating effective content in practice [texte imprimé] / Dan Farkas, Auteur ; Rebecca Geier, Auteur . - New York : Routledge, 2024 . - 272 P ; 24 cm. ISBN : 978-1-03-243848-1 Langues : Anglais ( eng) Langues originales : Anglais ( eng)
| Index. décimale : |
658 |
| Résumé : |
content marketing myths
new product development and positioning and its role in content marketing
buyer personas and their role in content marketing
content marketing planning and intergrated marketing communications
creating persuasive content
* CONTENT DELIVERY
earned media its rolein content marketing
owned media (part1)-websites,blogs,and branded publications
owned media (part1)- podcasts,videos, and webinars and their role in content marketing
product collateral and its role in content marketing
two common B2B content marketiong types:white papers and case studies
* CONTENT MARKETING MEASUREMENT , THE ROLE OF AL , AND CAREER OUTLOOK
measurement and evaluation in content marketing
the future of conetnt marketing
|
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Strategic Content Marketing