| Titre : |
Market Research With Panels : Types,Surveys,Analysis and Applications |
| Type de document : |
texte imprimé |
| Auteurs : |
Martin Gunther, Auteur ; Ulrich Vossebein, Auteur ; Raimund Wlidner, Auteur |
| Editeur : |
wiesbaden [Germany] : Springer |
| Année de publication : |
2022 |
| Importance : |
242 P |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-3-658-37652-9 |
| Langues : |
Anglais (eng) Langues originales : Anglais (eng) |
| Index. décimale : |
658 |
| Résumé : |
- the elements of a panel
- the production process
- the market for panel research
- institutional panels
- panels for media markets
- specials panels
- product and period description
- shops and household characteristics
- fact of the retail panel
- facts of the consumer panel
- special analyses retail panel
- market analyses framework
- applications examples communication analysis
- special analyses consumer panel
- category management |
Market Research With Panels : Types,Surveys,Analysis and Applications [texte imprimé] / Martin Gunther, Auteur ; Ulrich Vossebein, Auteur ; Raimund Wlidner, Auteur . - wiesbaden [Germany] : Springer, 2022 . - 242 P ; 24 cm. ISBN : 978-3-658-37652-9 Langues : Anglais ( eng) Langues originales : Anglais ( eng)
| Index. décimale : |
658 |
| Résumé : |
- the elements of a panel
- the production process
- the market for panel research
- institutional panels
- panels for media markets
- specials panels
- product and period description
- shops and household characteristics
- fact of the retail panel
- facts of the consumer panel
- special analyses retail panel
- market analyses framework
- applications examples communication analysis
- special analyses consumer panel
- category management |
|  |
Market Research With Panels