Designand Strategy [texte imprimé] /
Wanda Grimsgaard, Auteur . -
New York : Routledge, 2023 . - 650 P ; 24 cm.
ISBN : 978-1-03-212291-5
Langues : Anglais (
eng)
Langues originales : Anglais (
eng)
| Mots-clés : |
initiation/ insight/ strategy / design / implementation / management |
| Index. décimale : |
658 |
| Résumé : |
- Initial preparations /progect brief/initial meeting/initial work shop/prohect description /progress schedule /team collaboration
- Understating the company /situational study/problem statement/method selection/research process/analyses/mapping
- Strategy development /overall strategy /goals and subgoals/business strategy/business model/market strategy/brand strategy/communication strategy /design strategy
- design brief/design methodology /concept development /design development /design elements/surface and format/composition
- Implementation/model/meterial selection/colour management/production for digital media/production for printed media/installation and construction/quality assurance
- Intangible assets/ legal protection/design management/design effect/design manual/design templates/ operatons manual |
| En ligne : |
https://m.media-amazon.com/images/I/71ZsOTSdDqL._UF1000,1000_QL80_.jpg |
Designand Strategy
