Strategic Communication : Compaign Planning [texte imprimé] /
James Mahoney, Auteur . - Third Edition . -
New York : Routledge, 2023 . - 278 P ; 24 cm.
ISBN : 978-1-03-232973-4
Langues : Anglais (
eng)
Langues originales : Anglais (
eng)
| Mots-clés : |
strategic communication |
| Index. décimale : |
658 |
| Résumé : |
- what this book is about
- the nature of strategic commubication
-communication strategy and business planning
-elements of a communication strategy
-ananlysing organisational communication needs
- why target publics matter
- setting the compass:communication goals and objectives
- planning effective messages
- reaching target publics:the role of communication pathways
- communication tools-the things we do
- managing a strategic communication plan
- the geminin factor:evaluating strategic communication projects
- strategic communication counseling |
| En ligne : |
https://images.routledge.com/common/jackets/crclarge/978100331/9781003317579.jpg |
Strategic Communication
